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Market Research Record > Blog > Business News > Amazon’s Voice of the Customer Dashboard on Mobile: An International Success Story
Business NewsTechnology

Amazon’s Voice of the Customer Dashboard on Mobile: An International Success Story

David Hall
By David Hall Published September 22, 2022 5 Min Read
Amazon's Voice of the Customer Dashboard on Mobile: An International Success Story
Amazon's Voice of the Customer Dashboard on Mobile: An International Success Story
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[Seattle, USA] [September 22, 2020]: With the worldwide release of the Voice of the Customer (VoC) dashboard on the Amazon Seller Central mobile app, Amazon has set yet another record. With the ability for Amazon sellers to receive critical consumer feedback and insights straight to their mobile devices, this cutting-edge technology has revolutionized how sellers operate their businesses while on the road.

Transforming Access to Customer Feedback

Amazon sellers may monitor consumer sentiment, assess product performance, and find possibilities for improvement using the VoC dashboard, a valuable tool. These functions are provided with unparalleled accessibility and simplicity via the mobile app version, which is incorporated into the Amazon Seller App.

The debut of the mobile product was successful, according to Mathew George, Global Product Lead for Amazon’s Marketplace Trust team:

Globally, the debut of the Voice of the Customer dashboard’s mobile version has been a huge success. In order to maintain high standards of customer happiness, it gives our sellers access to client feedback with never-before-seen flexibility and speed.

A Worldwide Presence with Local Influence

The US, EU5, UK, India, Turkey, and Japan are among the major markets that have embraced the mobile VoC dashboard since its launch. Sellers in these areas have used the tool to track the health of their customer experience, gauge product satisfaction, and take proactive steps to enhance their products.

In order to meet the changing demands of Amazon’s broad seller community, the mobile edition has increased accessibility and functionality.

Highlighted Features:

The VoC dashboard’s mobile integration provides a number of essential features intended to improve seller operations:

  1. View Detailed Customer Feedback: By examining trends in both positive and negative sentiment, sellers can learn a great deal about how satisfied their customers are.
  2. Track Product Performance in Real-Time: Sellers may spot problem areas and take prompt action with the most recent feedback.
  3. React While on the Go: The dashboard’s portability enables sellers to act quickly and make sure they are meeting customer expectations in real time.
  4. Easy-to-use layout: A user-friendly layout guarantees that sellers can easily traverse the application, facilitating speedier decision-making.

These characteristics guarantee that sellers are prepared to keep a competitive advantage in the rapidly evolving e-commerce market.

Increasing Productivity and Business Development

Amazon’s dedication to streamlining the seller experience is demonstrated by the inclusion of the VoC dashboard into the Amazon Seller Central mobile app. 

With customer knowledge at their fingertips, sellers are able to:

  1. Determine client needs as soon as possible and successfully meet them.
  2. Make data-driven decisions to enhance product listings and address quality concerns.
  3. Improve marketing tactics by emphasizing client loyalty and satisfaction.

These benefits result in more effective operations and a better capacity to cultivate enduring relationships with clients.

Quick Adoption and Worldwide Achievement

Since its inception, the number of monthly active users on the mobile VoC dashboard has steadily increased, proving its worth and efficiency. Due to their recognition of the advantages of mobile customer feedback access, sellers all over the world have integrated it into their company processes.

Its success in a variety of geographical areas demonstrates Amazon’s capacity to meet the particular demands of its worldwide seller community by offering solutions that are both locally relevant and universally applicable.

A Comprehensive Approach for Vendors

The VoC dashboard, which has been added to the Amazon Seller App, gives merchants a single platform to run their business. The app provides all the tools a seller needs to be successful, from monitoring inventory and sales to answering consumer inquiries. This ecosystem has been improved by the VoC dashboard, which furthers Amazon’s goal of providing merchants with state-of-the-art resources.

Looking Ahead: A Dedication to Creativity

The mobile VoC dashboard’s widespread popularity demonstrates Amazon’s dedication to ongoing innovation and its goal of providing sellers with the best support possible. Amazon makes sure that its marketplace stays at the forefront of providing outstanding e-commerce experiences by giving sellers the tools they need to put the needs of their customers first.
To learn more, please visit https://sellercentral.amazon.com/.

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By David Hall
Jorunalist David Hall writes about technology, books, IT, businesses and more.

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