Deep within each of us, dreams take root like fragile seeds awaiting the warmth of sunlight. Yet, it demands a unique brand of courage to water those dreams, nurturing them into fruition. Life’s journey, for some, starts on solid ground, while others navigate through a maze of obstacles. It’s in these disparities, in the tenacity and determination, that we uncover the true essence of the human spirit, ever-pursuing dreams despite the hurdles.
Besnik Salihu’s narrative in the world of finance is a poignant testament to the extraordinary journey of a dreamer and an accomplished professional. Born in 1987 in Kosovo, Besnik moved to Geneva at the age of two, where his parents decided to forge a new life. Despite facing challenges, he experienced a happy childhood within a tight-knit family, instilled with values and respect. His life story unfolds as a touching tale of unwavering determination and ambition.
Embarking on a new chapter in a foreign land is no small feat, particularly when confronted with the unfamiliarity of a new language. Yet, Besnik’s father, spurred by an entrepreneurial spirit, established his own painting company. At just 17, Besnik found himself managing the company’s accounts, fueled by a dream that transcended his humble beginnings.
Graduating with a finance degree from HEG – Geneva marked a pivotal step in Besnik’s journey. His thirst for knowledge led him to distant lands, where he mastered French, Albanian, and English during experiences in San Diego and Oxford.
His professional journey commenced with a small Geneva-based accounting firm, where his exemplary work ethic earned him respect. Joining Merck Serono International SA as a junior accountant and later JP Morgan (Suisse) SA in 2015 marked a turning point. His ascent from Junior Analyst to Credit Specialist Associate was meteoric, handling intricate deals for ultra-high net worth clients and contributing to the bank’s exploration of automation and artificial intelligence.
However, the true test of Besnik’s courage came when he made the bold decision to leave the familiar financial landscape of Geneva and venture into the unknown territory of Dubai. This move marked a departure from the comfort of a well-established career at JP Morgan (Suisse) SA to pursue entrepreneurial endeavors in a dynamic and culturally distinct environment.
Besnik’s journey in Dubai began with his inaugural real estate investment in 2018, a significant step for someone who had consistently refrained from resorting to mortgage loans, aligning with his religious convictions. This courageous move showcased his ability to embrace change and explore new horizons, transforming a personal investment into a thriving business opportunity.
He not only weathered the challenges of relocation but flourished in a city that symbolizes ambition and modernity. Besnik organized one of the first-ever conferences promoting Dubai’s real estate market in Geneva, collaborating with the prestigious Dubai-based developer EMAAR. Many of his close friends, business partners, and contacts trusted his vision, successfully investing in Dubai.
Besnik’s courage did not stop there. In the wake of his move, he established Sogefi Properties, a Dubai-based company specializing in real estate and serving as a family office. Despite the risks and uncertainties inherent in such a transition, Besnik’s entrepreneurial spirit, coupled with his financial acumen, propelled him to create a successful venture that caters to clients from around the world.
Today, with his wife and three children by his side, Besnik remains resolute in his commitment to a “win-win” strategy, grounded in creating mutual opportunities for clients and partners in the vibrant city of Dubai. His courageous journey from the financial hub of Geneva to the bustling metropolis of Dubai is a testament to the audacity needed to chase dreams beyond borders.
Besnik Salihu’s story is more than a tale of professional triumph; it’s a courageous odyssey that inspires others to embrace change, take risks, and pursue their dreams in the face of the unknown. His life journey demonstrates that courage, combined with determination, can turn uncharted paths into remarkable success stories.
