Press releases continue to serve as an effective instrument for firms and people to communicate noteworthy events, product introductions, or important milestones. Fortunately, a substantial expense is not required to disseminate a press release successfully. There are plenty of free press release distribution websites, including Coneberry, which can help you make free press release submissions.
But before that, let’s take at some of the most important components of a press release:
- Headline: Use a catchy, succinct headline to draw readers in.
- Lead Paragraph: In the first few phrases, summarize the important information (what, who, when, where, why, and how).
- Body: Give more background, quotations from important parties, and extra data.
- Boilerplate: Conclude the press release with a succinct company biography.
*Please include your media contact information in case you have any additional questions.
Get Ready to Send Your Release
The majority of free press release submissions’ sites demand that you create an account. So, register for an account on the websites you’ve narrowed down.
As soon as you register, get the following ready:
- Copy for Press Release: Make sure your press release is in a plain text format (a Google Docs or Word document would work nicely).
- Contact Information: For media requests, the majority of platforms need contact information.
- Business Logo & Captivating Visuals: Depending on the platform, you can attach a logo or additional images to your press release.
- Tags and Categories: To aid with SEO, several platforms mandate that you categorize and add tags to your press release. Prepare a list of pertinent keywords related to your news.
Always Optimize for SEO
Make sure all these practices are followed:
- Target Keywords: Determine and include keywords that are pertinent to your story. Make sure to incorporate product-specific keywords that your intended audience is likely to look for, for example, if you are introducing a new product.
- Headline Optimization: The headline of your press release is something that search engines focus on. Make sure the headline contains your main term, ideally in the first few words.
- Include Links: Even if a lot of sites in free press release submissions have link count restrictions, you should nonetheless include links to the landing page or website of your business. This can increase backlinks to your website and raise its search engine rating.
- Multimedia Enhancements: Press releases that include photos or videos have a higher search engine ranking and generate greater interest. To improve your press release, include pictures, graphs, or videos whenever you can.
Send in Your Press Release!
Now, its time to submit your press release to the platforms you’ve chosen after you’ve optimized it.
Here’s what you need to do next…
- Complete Submission Form: You can put the content of your press release into the form found on most platforms. It can also be necessary for you to provide more information, such as the name of your business, the category of the press release, tags, and links.
- Upload any available multimedia: If the platform permits it, upload pertinent photos or logos.
- Review and Preview: Give your press release a thorough read and a quick preview before submitting it. Verify for errors in formatting, broken links, and typos.
Once everything is done, hit the submit button once you’re satisfied. The platform will send you an email acknowledging receipt of your contribution. It could take a few days for your release to get online because certain platforms might evaluate the press release before posting.
Don’t Forget Social Media
Once your press release has been submitted, don’t rely on the distribution platform only to raise awareness. Use social media to spread the word about your news even more. Make sure to make posts around your press release on Facebook, LinkedIn, and Twitter and don’t forget to include a link to the complete news release in the summary you post. Use relevant hashtags to expand your audience. In order to generate momentum and interest, interact with followers on social media if your press release prompts queries or discussions.
Monitor Your Performance
The majority of free press release directories offer fundamental performance indicators, like the quantity of views, shares, and clicks. If this capability is not available on the platform, you can still monitor performance with programs like Google Analytics. This will enable you to evaluate the success of your press release distribution efforts and identify areas for improvement for next submissions.
Examine Possibilities for Follow-Up
Don’t make your press release a one-time thing. There are several ways to follow up and increase awareness of your story once it goes live:
- Communicate with Journalists: Directly send press releases to reporters or media sites covering your sector. A press release that is already active on a reliable website lends credibility to your proposal.
- Write a blog entry: Turn your press release’s information into a blog post for your website. With time, this may draw in more organic traffic.
- Utilize Email Marketing: Your email marketing strategies should take the news into consideration. Sending your press release to your mailing list via a special email or newsletter update can increase the amount of buzz it creates.
Final Words
Free press release submissions are a convenient approach to get media attention and increase brand or company awareness. You can increase the reach of your press release without spending a dollar by following this step-by-step strategy, which includes creating a newsworthy release, utilizing free distribution channels, optimizing for SEO, and advertising via social media.
And if you’re still having trouble with free press release submissions or wish to unlock the full power of media exposure at a minimal price, Conberry’s press distribution services give you wide range of websites that includes leading names like FOX, NBC, ABC, DigitalJournal, Yahoo, and even Associated Press. Remember, while free platforms provide beneficial exposure, a leading content distribution platform like Coneberry can interact with journalists, repurpose material, and track your outcomes to ensure the best possible results for your brand.
